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Saturday 30 July 2011

Divya Bharti propile-- Prasar Bharti conducts eauction for DTH platform Losing the game of life www.divyabhartiportal.com Forever young life

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Forever young - Divya Bharti

Divya Bharti passed away at the age of 19. After just two years in films, she’d proved herself to be an A-list star. Rachit Gupta records the highs of her effervescent career

Divya in Vishwatma

Vishwatma (1992)
This Rajiv Rai follow up to Tridev was not just the magnum opus of Hindi films in 1992, it was the main event in Divya’s career. Vishwatma was choc-a-bloc with A-list stars, almost every cinema buff was dying to catch a glimpse of the much-touted Nairobi schedule and the songs were chartbusters. Ask anyone and they’ll hum Saat samundar (featuring Divya’s dancing talents in full glory) better than the National Anthem. And why not, since it’s remixes are still hot favourites in clubs around the country. The film was a moderate success at the box office and it brought Divya Bharti more than a dozen film offers she couldn’t refuse. Divya in Dil Hi To Hai
Dil Hi To Hai (1992)
One of Divya’s earliest releases, this then new-age love story set in the midst of societal class divide turned out to be average box office fare. Divya shared screen space with established big-ticket names like Jackie Shroff, Kader Khan and Amjad Khan and left quite an impact. Her sugar-sweet looks and ability to dance made her an instant sweetheart not to mention the poise she displayed while standing up to baddies Gulshan Grover and Raza Murad.

Divya in Dil Ka Kya Kasoor

Dil Ka Kya Kasoor (1992)
One of Divya’s most veritable assets as a commercial heroine was her ability to dance. Dil Ka Kya Kasoor featured Divya as a budding poet and her co-star Prithvi as a charming singer. No wonder then that the film was a musical extravaganza and Divya was at her best singing, frolicking and flashing her million-dollar smile.
The film also had its fair share of tragedy as Divya’s character was shown affected with cancer. She sailed through the melodrama as easily as she charmed the audiences with her smile.

Shola Aur Shabnam (1992)
Reportedly, it was during Shola Aur Shabnam that Divya fell in love with her soon to-be husband and filmmaker Sajid Nadiadwala. But off screen stories aside, David Dhawan’s Shola Aur Shabnam was classic masala fare. Divya seemed at ease switching between comedy and romance as she matched Govinda step to step. Particularly memorable were the scenes of conflict between NCC cadet boys headed by Govinda and the girl guides headed by Divya.

Divya in Jaan Se Pyaara
Jaan Se Pyaara (1992)
The idea of Govinda juggling between two roles, one of a hard-boiled and on-the-edge cop Jai and the other of a mentally challenged and slightly podgy Sunder, had all the trappings of a campy comedy. But even as Jaan Se Pyaara borderlined the silly, Divya managed to hold her own. She played Govinda’s love interest with her usual élan and even though the film didn’t do as well at the box office, it certainly maintained Divya’s status quo of working with A-list stars.

Divya in Deewana

Deewana (1992)
Going by movie lore, Deewana was more about a certain Mr Shah Rukh Khan and his first big impact on the silver screen. But that doesn’t take anything away from the fact that Deewana was one of Divya Bharti’s biggest hits and it added to her box office value.
Divya seemed at ease sharing screen space with Rishi Kapoor. She also matched SRK’s manic intensity emotion to emotion. She fit perfectly into the character of a woman dealing with the loss of her husband. Also part of the deal were her dashing good looks that earned her the title of one
of B-town’s most beautiful as well as a Filmfare trophy for the Face Of The Year.

Balwaan (1992)
By the time Balwaan hit theatres Divya was already the toast of the town and demanding pay cheques thicker than Sunil Shetty’s biceps. She deserved them because along with Sunil’s bursting anger, bulging muscles and action star persona, Divya’s presence was a big factor in making the film a hit.
Divya was the established star in the film where Sunil was making a debut and quite naturally her characterisation and screen presence were notable.Divya in Dushman Zamana

Dushman Zamana (1992)
Playing the female lead alongside a new and happening Armaan Kohli had its advantages. For starters, Divya had ample screen time playing a rich and bold young girl. Even as her character juggled between fancy dresses and big luxury cars, Divya’s big eyes and naïve face endeared her to the audience. And then there was the usual stand to be taken against the autocratic father played by Paresh Rawal.
Even though Dushman Zamana did nothing spectacular at the box office, Divya managed to win a million more fans with her upped glam quotient.

Divya in Dil Aashna Hai

Dil Aashna Hai (1992)
The buzz was already sky high when Hema Malini announced that she would direct a multi-starrer. So when she cast Shah Rukh Khan and Divya Bharti along with Jeetendra, Dimple Kapadia and Amrita Singh, expectations rocketed through the roof. But the film’s progressive theme ensured the film drew a positive response only from a niche audience.
Divya however managed to surprise everyone with her role. She played a courtesan in search of her real mother and managed to pull through a fine performance. Her character was feisty, bubbly, outspoken and resolute all at the same time. Divya in Kshatriya
Kshatriya (1993)
JP Dutta loved to assemble star casts and Kshatriya had superstars by the dozens. Sunil Dutt, Dharmendra, Vinod Khanna, Sunny Deol and Sanjay Dutt were all wrestling for screen space. And amidst all those giants a demure but most charming Divya managed to sneak in a strong performance.
Kshatriya was basically like an ego massage for male cine buffs what with Rajput machismo overflowing in every scene of the film but Divya managed to use her big beady eyes to good effect as she sashayed around Sanjay Dutt.

Divya in RangRang (1993)
Rang was released shortly after Divya passed away. It was the story of a man named Ajay (Jeetendra) and the love triangle that involved his daughters played by Ayesha Jhulka and Divya. The film had a young Kamal Sadanah as the lead opposite Divya.
The film had an ample number of romantic songs between Divya and Kamal and it was a rather regular fare. Though the film’s USP was that it featured Divya it didn’t flatter the box office.

Divya in Shatranj

Shatranj (1993)
The multi-starrer Shatranj was the last official Divya Bharti movie released in the theatres. The film featured Jackie Shroff, Mithun Chakraborty, Juhi Chawla and Kader Khan apart from Divya. The film was inspired by Chalti Ka Naam Gaadi and like the original was a regular family comedy.
Divya again was at ease doing bits of comedy interspersed by romantic scenes with Mithun. The talking point of the film was that this would be the last time film buffs would see the beautiful Divya Bharti on the big screen.

Conducted through e-tender process, the entire mechanism was facilitated by M/s NCDEX SPOT Mumbai, the agency selected for conducting the proceedings.




In order to optimally utilize available slots on DD Direct Plus platform and maximize its revenue, Prasar Bharti today conducted an e-auction for the available slots on its DTH platform. The purpose of the e-auction was to select the channels on DD Direct Plus Platform in a transparent and objective manner. Conducted through e-tender process, the entire mechanism was facilitated by M/s NCDEX SPOT Mumbai, the agency selected for conducting the proceedings.

Prior to conducting the e-auction mechanism, Doordarshan undertook a detailed exercise to fine tune the mechanism to suit the professional requirements. It issued letters to all the channels who had applied to be placed on DD Direct Plus DTH platform and all those existing channels on DD Direct Plus platform that were completing their Annual Agreements upto 30th June 2011, inviting them to participate in the auction process by submitting a Bank Guarantee of Rs.1.5 crore within 15 days of the issuance of the letter. Open public Notices were issued in leading National News Paper on an all India level. Thirty seven channels applied with a Bank Guarantee of Rs. 1.5 Crore and necessary Downlinking/Uplinking permissions from Ministry of I & B . Out of the 37 channels, 32 participated in the final e-auction process.

As part of the orientation, the channels were given thorough training and also participated in a series of mock auctions to give them complete familiarity with the process. Each service provider was issued individual IDs and passwords to all the channels to enable them to log onto the defined website to participate in the closed e-auction process using their unique Digital Signatures. Through the auction, 21 successful bids have been received ranging from Rs. 2.17 crore to Rs. 2.25 crore. All 21 vacant slots on DD’s DTH platform have been auctioned through this transparent e-auction process.

The bidding details that have been received from different channels as per the price bands are as follows:
  • Rs. 2.25 cr- Sadhana News (Uttarakhand/Himachal), Aastha Bhajan, B4U Movies, Sanskar.

  • Rs. 2.22 cr- RK News (Sadhana), Sahara Samay.

  • Rs. 2.21 cr-Enter 10 music, TV 24, Day& Night News.

  • Rs.2.20 cr- B4U Music, Time TV, Divya, Katiani.

  • Rs. 2.19 cr-Sahara Aalmi (Urdu), Sahara Firangi.

  • Rs. 2.18 cr-Zee Salaam, Zee Smile, Etc music, 9X, Zee Jagran.

  • Rs. 2.17cr-Enter 10 Movies.
As per the computation by Prasar Bharti under the given e-auction process, it is expected that revenue earned from today’s auction will be more than Rs. 46 crores. It may be mentioned, that prior to this e-auction process, Doordarshan was earning Rs. 16.8 crores @ Rs. 80 lakhs per channel.

The e-auction process initiated today was approved in the 103rd meeting of the Prasar Bharati Board held recently. As on date, there are 59 channels on DD Direct Plus bouquet, of which 19 are Doordarshan channels (including Lok Sabha).


Losing the game of life
Amy Winehouse
Amy Winehouse

Amy Winehouse, with a trademark beehive hairdo, crazy cat-eye make-up and soulful voice, came out of nowhere to set the music world on fire in 2006 with her hit album, Back to Black. She always wanted to be a musician and had the talent required.

However, she could have done without the baggage that came with fame. In what can only be weird premonition, Winehouse once told her former personal assistant that she feared she would be dead at 27. Her fears came true as the smokey-voiced singer was 27 when she died following an over 48-hour ecstasy and booze binge.

Winehouse joins famous musicians like Jimi Hendrix, Jim Morrison, Janis Joplin and Kurt Cobain who also died at 27 after a long battle with substance abuse and drugs.

From doing cocaine to experimenting with various substances, she was in and out of rehab frequently; another eerie coincidence with her super hit song Rehab from her album Back to Black.

She was the media’s favourite whipping girl and the more she retaliated, the more the tabloids went after her. The beehive-haired singer was often inebriated and slurring at concerts. In February, Winehouse had to cut short a performance in Dubai after the audience booed her when she appeared tired, distracted and “tipsy”.

More recently in June, during the 12-leg 2011 European tour in Belgrade, she was accused of being too drunk to perform.

It was reported that she was even unable to remember the city she was in, the lyrics of her songs or — when trying to introduce them — the names of her band members. She had to cancel the rest of her tour to “sort” herself out.

The dark side of stardom and fame raises its head time and time again and in India too, it has claimed its share of victims. Actress Divya Bharti and model Nafisa Joseph are a few of the many such cases.

Says music director Shekhar of Vishal-Shekhar fame, “The way some people handle success is what makes the difference. It’s a state of mind. If you have control and have the right people around you, it helps. If you start ‘flying’ you have to have people around you who can bring you back to earth. Taking the wrong route could destroy you. In Winehouse’s case, I don’t know the cause but it was too soon. Even Michael Jackson went too soon. Such immense talent. It’s sad.”

Shekhar advises celebs to “work hard, be strong”, while actress Minissha Lamba says, “Indian stars do not undergo the pressure that Western artistes do. We have a very strong value system in place in our country and that helps us growing up. Also, most stars abroad see stupendous worldwide success very young."

"I am not saying we don’t have pressures here. Superstars in our industry are under pressure too. But we have support systems and a community that is conservative. We also have close-knit families.”

Musician Raghu Dixit says, “The basic reason for unhappiness might not be stress. It is essentially about upbringing, values and inculcating them. I have performed abroad and have seen many lonely people out there. There is no support system. About the pressure, I think all professions can be pressurising.”

According to counselling psychologist Christina Vijay, “Alienation and loneliness happens to everyone. When one becomes famous, it becomes a problem as there is no privacy. While rehab is a form of support system, family and close friends play a huge role."

"OD is an unfortunate end to a need for excitement or getting away from reality.”


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